The idea is to give the inactive customers an incentive to make a purchase soon. Here is a quick video explaining the Winback Bonus Activity:
Where can I set up the Winback activity?
You can go to the Admin console >> Activities >> Click on the Winback edit icon >> Enable the toggle to activate.
Settings:
Points: Number of points to be awarded when an account is created.
Activity Template for the dashboard: If you select " Visual" the system will let you upload an image of your own that will be displayed on the End-user dashboard.
Activity ID: This field cannot be edited for the in-built activities. For custom activities, this field acts as a reference in the API call.
Show activity in User Dashboard: You can opt if you want to display this activity on the End-user dashboard or hide it.
Inactivity Period: This is the number of months in which, if a customer has not made a purchase, the customer will be considered inactive.
Winback offer validity: The win back activity awards points to the inactive customers if they purchase within the offer validity period. After this, they lose the opportunity to earn the points.\
Winback Offer Email: You can design your Winback email body text.
Text configuration:
You can set up the text for the activity. This text will be displayed to the end-user via the onsite notification OR end-user dashboard.
How does the system define an inactive member?
You can define your inactive members based on the activities they perform.
Go to Program Settings >> Points expiry >> Activities that keep the account active.
Select which activities you would like to add to the list.
Click Save
In that way, you can set up member inactivity based on non- monetary activities too.